If you want to get noticed as a psychedelic artist, it is important to brand yourself and to know-how. Like any artist, you must create some noise around your work to be seen and acknowledged. This article presents some tips on how to brand yourself as a psychedelic artist.
Even though you are probably mostly preoccupied with making your art, you should also direct your attention towards the things surrounding your art. Otherwise, nobody will notice.
Finding a great name
As in anything else a strong and creative name is quite central to the brand as an artist. You should think that it is just about picking a name, however, a name with the wrong associations can be quite harmful to your artistic practice. Finding a name that resonates with an audience is easier said than done. Therefore, it can be a good idea to get some help finding a powerful name.
By using an online name generator like businessnamegenerator.com you will be presented to a range of different and creative names. And another important output by using this tool is that you can check the availability of the brand. This is quite important as your name and artistic brand should be unique and not to be confused with anything else. Using the name generator is a great way to get some input if you are creatively stuck or if you need input.
Establishing an online presence
Everything is online and everyone is online. Being online as an artist or a brand is completely essential to your success and visibility. Building an online presence takes some work though. You need to be able to navigate the different social media platforms and communicate through posts and videos. If you have a certain aim with your art like racing awareness on how drugs different drugs affect people, this should be shown through your online presence.
Another great way to promote is to document your creative process. It naturally makes sense to show your art through pictures and videos. This strategy will be helpful to spread and promote your practice. It can be quite time-consuming and demanding to establish an online presence as you need to create a continuous flow of content that can lead potential fans towards your art.
So, you need to get used to documenting and communicating through these channels as you go along. Eventually, it will be a natural part of your routines. Your online presence naturally must comply with your artistic practice. Your online visual identity must reflect your art.
Determine your niche audience
It is always good to have an idea about who your audience or fans consist of. It is always easier to communicate if you know who you are speaking to. Naturally, a group of fans and an audience can consist of many different types. However, there are often some common features that apply to a group.
To determine the common features and to tailor your communication towards these is an effective branding strategy. Find six strategies for successful niche marketing on WSJ. It pays off to be strategic when you want to establish yourself as a professional psychedelic artist.